The SEO Expert Guide

As a recognised expert in Search Engine Optimization ('SEO') I work with organisations both large and small to get their sites to the top of the search engine rankings:

My business - Alchemy eBusiness Consulting - offers three standard services which can be adapted to suit the particular needs of the client:

Core SEO Service

The core service is a detailed report of recommendations for changes to your site that will improve search engine performance. There are three key components:

Keyword Analysis - Using semantic and ontological analysis, I identify a list of up to 35 primary keywords and 100 secondary keywords - plus a keyphrase list of up to 20 two-and-three word phrases. Each word receives a keyword effectiveness rating (KEI); being a product of (a) the frequency with which users search for the word and (b) the number of sites competing on that word.

On-page Optimization - I spider your most important pages to identify adjustments you should make to (a) domain name and URLs, (b) site map & navigation, (c) title tags, (d) meta keyword tags, (e) heading tags, (f) page text, (g) ALT text, (h) internal links.

Off-page Optimization - I investigate the degree of penetration your site has achieved with (a) search engines, (b) web directories, (c) blogs & social networking sites, (d) news sites, (e) other web sites. I then make recommendations for action, based on (i) PageRank, (ii) inbound link quantity, (iii) inbound link quality.

Active SEO Engagement

Where I actively engage, in addition to producing the core report, I also help you take the actions recommended. This may involve (a) submission of your pages to search engines or directories, (b) seeking inbound liks from other sites, (c) writing new, optimized page content or articles, (d) working with your web designers to tweak your pages. Where a client decides to relaunch their site, I can also offer (through associates) a full web design package.

Retained SEO Involvement

Search ranking improvement can take time to achieve and your business is continually on the move. As a retained consultant, I can provide quarterly updates to your SEO strategy and continue my active engagement with your team. On a retained assignment, my key objective is to build capability in your team, through consulting, contracting, coaching or training.