About the book
The SEO Expert Guide: How to get to the top of the search engine rankings - and stay there!Crawler-based search engines have become the gateway to the World Wide Web - used by millions worldwide to locate the resources they need. By typing a few key words into a little search box, literally thousands of results are served up in strict order of relevance. Many users never make it beyond page one (before finding what they need).
Getting to the top of those results for your key words and phrases is literally a make or break mission for your web business.
David Viney is an SEO and web design veteran - with 10 years experience - and a Looksmart Zealot. This 108 page pocket guide is one of the best-selling books in the world on SEO and covers the essential tips, tricks & tools of search engine optimisation, the (often dark) art of climbing the web rankings.
Search engine rankings are absolutely key to success (with most small webmasters getting almost 90 per cent of their traffic this way). In this concise and easy-to-access guide, you can discover: how search engines work, how to work out the best keywords for what you are selling, how to optimize your page URLs, how to optimise your metadata and page text, how to promote your site with free and paid advertising, how to avoid banned techniques, and how to monitor your ongoing success. The book is packed full of tools and techniques from across the web and uses the simple case study of an antique hardware business to walk your through the dark art of SEO step-by-step. Time to buy the book?
Synopsis
For many small and medium sized businesses, the internet remains a relatively unexploited area for sales. Larger companies, by contrast, are achieving sales of 20-60 per cent via the web. There are exceptions. The Teddington Cheese, for example, is a small business in the UK that sells British and European cheeses across the globe and was a winner of the UK eCommerce Awards in 1999. Who would have thought that cheese was a winner online? Well, Teddington Cheese did and have been reaping the rewards ever since!Search engine rankings are absolutely key to success (with most small webmasters getting almost 90 per cent of their traffic this way). In this concise and easy-to-access guide, you can discover: how search engines work, how to work out the best keywords for what you are selling, how to optimize your page URLs, how to optimise your metadata and page text, how to promote your site with free and paid advertising, how to avoid banned techniques, and how to monitor your ongoing success. The book is packed full of tools and techniques from across the web and uses the simple case study of an antique hardware business to walk your through the dark art of SEO step-by-step. Time to buy the book?
